BUSINESS FAILURE AWARENESS OF THE IMPORTANCE OF INTANGIBLES

Replies to This Discussion

Permalink Reply by Peter Spence on December 1, 2010 at 6:13pm

Hello Augustin,

Would it be useful to approach the application of IC quantification in the company from another angle - building IC into the company's risk management system - risks associated with 'unknown' value of IC (i.e. loss of value, opportunities, threats etc) may be the driver (and foundation) for to appy a systematic quantification of intangibles. What are your thoughts?

Peter

Permalink Reply by Agustin Moreno Ruz on December 2, 2010 at 10:48am

Hi Peter,
My opinion is this,
The quantification of the intangible value of the company must be demonstrable and auditable.

If this value is unknown, no one will admit no accounting entries, let alone recognize risks based on it.
You say (I think thinking about the SWOT analysis):

- Loss of value: We value from established and recognized. If so, the value can go up and down both.

- Opportunities: This is a concept that can only be quantified in a budget based on objective data. If so, may be related to the intangible already created.

- Threats: It is also defining its effect with budgeted data, its impact on the company and relate to the intangible assets created.

Best regards





Peter Spence said:

Hello Augustin,

Would it be useful to approach the application of IC quantification in the company from another angle - building IC into the company's risk management system - risks associated with 'unknown' value of IC (i.e. loss of value, opportunities, threats etc) may be the driver (and foundation) for to appy a systematic quantification of intangibles. What are your thoughts?

Peter

Permalink Reply by Mary Adams on February 21, 2012 at 11:42am

Agustin - The What Works in IC is now a formal academic study. We would love to have your story in the study.

To do this, just go the What Works in IC and click START SURVEY at the end of the text box.

Thanks!  Mary