"Fun question! In the 1990's Packard Bell (the personal computer company) was my lending client. They had bought their brand from the defunct radio company. The name recognition helped them create a new consumer brand very quickly. Of course the…"
Reshaping business and the world by leveraging knowledge intangibles
Craig Allen's Page
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Craig Allen added a discussion to the group What Works in IC?
Nostalgia - or a Sign of Progress?
What brings intangible value back to a retired brand name? Is it about the consumer - or is it about the producer? Henry Ford famously said that his customers could have a car painted any color "so long as it's black." An option was taken off the consumer shelf - yet later found its way back, in turquoise, tail-finned glory! How many instances are there of unfilled consumer wants - that remain unfilled because current production and marketing methods can't fill those wants profitably? Or,…See More
"Thanks for sharing this Craig -
I see that one of our goals as IC advocates is to help people think explicitly about this dynamic including identifying and managing the specific intangibles that are necessary for success.
It's fun to imagine…"
Craig Allen added a discussion to the group What Works in IC?IC in a Public-Private Collaboration
I attended on Oct 14 a meeting of the Massachusetts Water Resources Authority wastewater committee in Boston. The tangibles in this example are so unappealing, it helps put the spotlight on the intangibles! The meeting was about the public-private partnership between the MWRA and a company called New England Fertilizer Company (NEFCO), a private processor of biosolids. Turns out that NEFCO's role is to process the "sludge" from the Deer Island sewage treatment plant near Boston's Logan…See More
Craig Allen joined ICKC's groupWhat Works in IC?
Add your story today! Read about the project below then click "Start Survey" to share your story.See More
Profile Information
- What is your interest in IC?
- To put a value on the lost IC that litigation and insurance policies aim to replace.
- For you, what is the definition of IC?
- An asset that is not visible or physically discernable, that 1. provides increased earning power, 2. can be traded or 3. can be licensed.
- How does IC relate to your work?
- I am an actuary who quantifies economic damages in litigation. The damages may involve the replacement of IC. I also price insurance policies. Insurance policies provide intangible value to their owners beyond the premium paid for them.
- Where can we learn more about you on the web? (LinkedIn, Facebook, Website (you can add more later on your profile page)
- http://www.linkedin.com/in/craigaallen
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